It looks like Pitchfork has finally blown its cover as the music companion site run by The Onion that it is. They’ve always walked that fine line between pretending to be music snobs and delivering cleverly disguised satire of music snobbery (yes, they’re making fun of you for listening to Art Brut). If you haven’t picked up on this already, a brief look at their Top 50 lists of 2005 should make it clear.
Their Top 50 albums of 2005 include a minimal number of popular indie records–just enough to make their list almost believable–The Hold Steady, New Pornographers, Spoon, Bloc Party, Wolf Parade, CYHSY. Those albums are on there to make the unsuspecting reader think, “I like these albums, maybe I should listen to Antony & The Johnsons or Cam’ron.” You shouldn’t. Pitchfork has done this for the last seven years, always getting ballsier and ballsier with the elaborate practical joke that is their website. They’ve always snuck in obscure albums only they can dig up (and later take credit for the success of), and the notion that Sufjan Stevens makes good music has been their most successful campaign of satire-accepted-as-truth–so they probably could have gotten away with Illinois at #1, and slipping in Dominik Eulberg or Keith Fullerton Whitman–but to do that on top of this year’s hysterical Top 10 list seems like a cry for help.
And what about the Top 50 Singles? Look at that Top 10–after a year of encouraging indie-rock kids to “discover” the next buzz band, Pitchfork makes 7 out of its 10 top singles rap, reggae or r&b–and then throws in a Kelly Clarkson song to make the list even more absurd. The cherry on top of the poop brownie is an Antony & The Johnsons track that may just be pretentious enough to make the list swallowable to anyone who’s not in the know.
The joke could go on forever, but everyone involved wants to be done with it–this was their greatest effort to “out” themselves and it will probably go unnoticed. It is for this reason that Pitchfork is awarded the 2005 Jaspy for Web Site Of The Year. Congratulations, Pitchfork Dot Com. Here’s hoping someone will put you out of your misery soon.